In this article, you can gain insight into Happeo's Analytics and learn what each element consists of.
Happeo’s Analytics, which is accessible by Admins, provides you with insight into what’s been happening inside your Happeo.
For example, you can find data and graphs showing you how users interact with Channels and Pages in your environment. You can also find influencer statistics and search data.
Data updates
Happeo’s Analytics can be found by clicking on your avatar and selecting Analytics.
Controls
At the top of the Analytics page (by default you will be taken into the Analytics Overview), you can find filters, namely:
- Date range
- Last 7 days
- Last 30 days
- Last quarter
- Last year
- Custom
- Interval
- Daily
- Weekly
- Monthly
You can easily toggle between different date ranges or select a custom date range. This will change the data calculated in the overview.
You can also export a CSV, which will give you the possibility to dig deeper into the data and make your own graphs such as with Google Sheets.
By clicking on the Filters tab on the left of the page, you can also filter the data based on Organization unit paths and Organizations.
Lastly, whenever you are presented with a graph, you can change the presentation of the data by clicking on the graph symbol at the top right corner of the graph.
Additionally, sometimes filtering options will be available at the bottom of a graph that you can toggle between or have toggled simultaneously.
Overview
The overview gives you a summary of what has been happening in your Happeo. You can find the most important heartbeat numbers on top and a graph of active users, Channel views, Page views, and post engagement below.
To get a more in-depth view of the statistics for each category, you can navigate to a specific section from the menu.
Channels
Overview
The Channel overview provides you with a summary of how users within your environment are using Channels. You can find the following data:
- Active Channel users – The number of users who have visited Channels
- Channel views – The number of Channel views
- A Channel view is counted when a user opens a Channel and when they navigate to a different section. This means that if a user opens a Channel, goes to the Channel Folder, and then to the Channel Calendar, this is counted as three views
- Channels created – The number of Channels created
You can also find Channel statistics for active Channel users, Channels views, and Channels created below.
For example, for the active Channel users graph, you can filter between active Channel users and active Channel users (mobile). The latter refers to the number of users who have used the Happeo mobile app.
Explorer
The Channel explorer presents you with the data for individual Channels. For instance, you can find the following information:
- Channel name
- Channel views
- The count of every time a user views a Channel
- Unique Channel views
- The count of individuals who have viewed a Channel
- Posts
- Comments
- Search bar to filter between Channels
Posts
Here, you can find a graphical representation of post engagement for all Channels within your environment.
You can uncheck the boxes at the bottom of the graph based on the data you want to be shown. The data you can view include totals of:
- Posts created
- Post likes
- Comments created
- Comments liked
By checking these boxes, you will be shown data over a specific period of time depending on your filtering options.
Lastly, by hovering over each data point on the graph, you will be presented with the aforementioned data for a specific date.
Pages
Overview
The Pages overview shows you a summary of the page engagement within your environment. This overview includes data of:
- Active Page users – Number of users who have visited Pages
- Page views – Number of views on all Pages within your environment
- Pages created – Number of Pages that have been created
You can also find statistics below the aforementioned categories.
Explorer
The Page explorer shows you data for each individual Page in your environment. Here, you can find:
- If a Page is published or unpublished
- The Page group name
- Number of Page views
- The count of every time a user views a Page
- Number of unique Page views
- The count of individuals who have viewed a Channel
- Search bar to filter between Pages
People
Influence
The top influencers are determined based on the total number of posts, post comments, post likes, and comment likes they have received. Top influencers have the highest counts in all of these.
In the influence overview, you will be presented with the top influencers for all Channels in your environment. To filter these Channels, you can click on the Channel filtering option on the top-right of the page and select a specific Channel from there.
Engagement
The top contributors provide you with an overview of the users who have contributed the most on the basis of the total number of posts and comments they have created.
You can also filter the results based on Channels by clicking on the filter option on the top-right of the page.
Impressions
Impressions are the total number of impressions for a user in the People Engagement section.
Note: Pages and Posts can be seen multiple times, meaning they can garner multiple impressions.
Page impressions
Page impressions refer to Page engagement. They are the total number of unique users who have viewed a Page. For a Page impression to appear in the Analytics, a Page must be viewed.
Post impressions
Post impressions refer to Post engagement. They are the total number of unique users who have viewed a Post. For a Post impression to appear in the Analytics, a Post must be seen in full. This does not include or relate to comments and emojis.
Search
Overview
The search overview provides you with statistics regarding the total number of searches. Moreover, it shows you:
- Unique search users - Searches by unique users (if a user performs 2 searches, it is considered as 1 unique search)
- Average time to find results - The average time it takes for users to find a search result
- Average time on opened results - The average time users spend on an opened search result
- Success percentage - The percentage of success when searching for something. Success is determined by clicking on a result after searching
- Failure percentage - The percentage of failure when searching for something. Failure is determined by not clicking on a result after searching
Why do users get domain-based search results? - When the user tab is opened in the navigation, if there is no previous search query, it will search with the user's domain. That will make the domain appear in the search queries.
Terms
The search terms presented in this section reflect the most searched terms in your environment. You can also find the total number of times a term has been searched, the number of unique search users per term, and the terms’ previous rankings.
You can also filter the results by:
- Opened item – The top searches where users clicked a result
- Gave up – Top searches that users gave up on. This is determined by a user navigating away from the search without clicking on any results
- Refined search – Top searches that users refined. A refined search, for example, could be that a user searched for something, did not find what they were looking for, and therefore adjusted or added to the search item
In the All view by clicking on Details next to the search term, you will be given more insight regarding the search term, such as:
- Average search time – The average time it took for users to search a term
- Average result visit time – The average time users viewed a term result
- Average result position – The position of the result (how far up or down in the results the item was shown)
- Clicked result types – The different types of results that were opened when searching with a query
- Results found in sections – Search sections that were used for searches and which showed results to users
What does it mean when a term is trending? – A trending search term refers to a term that experiences a frequent number of searches compared to others during a specific time period.
Google Analytics
This section will enable you to use a Google Analytics tracking ID to use Google Analytics to track how Happeo is used. To learn how to set up this integration, please see our article regarding the Google Analytics integration.
Exporting a CSV
From the Analytics page, you can export a CSV of:
- General overview
- Unique users
- Channel statistics (including hashtags)
- Page statistics (including hashtags)
- User engagement statistics
- User influence statistics
- Top searches
- Raw search data
- Individual Post Analytics
- Time series Post Analytics
On the Analytics page, you can first adjust the time frame of the data (e.g. 30 days). This will present the data in the CSV file based on the time frame you have set.
To export a CSV of any of the above data, you can find the export button at the top right corner of the page. By clicking on any of the types of data, a CSV file will automatically be downloaded.
Q&A
If Happeo is set to open by default when opening a browser, does it affect the count of "Active Users"?
Yes, when Happeo is reloaded by a user, it will affect the "Active Users" count.
An Active User counts as any user who has visited any part of Happeo, including when Happeo is launched as a homepage in a browser.
Note: When your Happeo homepage is opened by default as your browser's homepage, it will count as a Page view.
When counting Page views, does going from the environment's homepage to another, and then back to the homepage count as three different Page views?
Yes, the aforementioned scenario will be counted as three Page views. However, in this case, there are two unique page views:
- One for the homepage
- And one for Page you visited